Monday, December 5, 2011

MEDIA AND PUBLIC AFFAIRS

The Media and Public Affairs. It’s impossible to deny the two are linked. For example: an event isn’t considered news, if the media doesn’t report on it. Think about the news you receive on a daily basis. Have you ever thought about the way the media portrays the information you receive? Is the media accountable for the information they give? Are Americans properly informed of policy issues impacting the world they live in? Is the information useful? Is the media biased? At what cost is the information presented? These are questions that Arizona State University Class PAF 494:  Media and Public Affairs, attempts to answer.

Today’s modern world represents a time that information is available, almost immediately, to most everyone. Technology has made it possible for Americans to be as informed or ill-informed, as they wish. Social Media is a new phenomenon linking people together in a non-traditional way. During the last century, people now have a direct communication link to our representatives, governors, and even the White House. Social Media organizes people from afar and unites them in a way that gives them power and one united voice capable of impacting issues. Egypt and the Occupy Wall Street Movement are great examples of how social media impacts the world we live in.

Since, our world is changing and media is available from multiple sources, almost instantaneously, it means voters must rethink the way they perceive information delivered to them and the amount of influence the media has on public affairs. All news mediums partake in the dissemination of information and try to influence the way people think. Take a look at the Funny or Die Video below…
This internet video pokes fun at politics and at the same time sheds light on many issues. The demographic this video attempts to reach is young-internet-savvy adults. Although the video is comedic, it provides ideas about regulations and the outcomes of government interventions.

Another example of a medium that presents news is political blogs on the internet. Political blogs are available for every dot on the political spectrum. A person merely needs to find one that represents their views or that they find entertaining, add the internet address to their favorites, and start reading. One of the dangers of political blogs is that if a person picks a blog that does not include a range of views, they risk being one-sided in their arguments and not truly understanding the view of the other side. Three popular political blogs are analyzed below to show the different information available and their impact on public affairs.

The Huffington Post: http://www.huffingtonpost.com/
The Huffington Post is a liberal political blog, but also includes blogs and information about various other items, including: entertainment, business, and style. It is the modern day answer to a liberal newspaper. Some of the great things in this political blog are that a plethora of information on various subjects is available. The site is user-friendly, easy to navigate, and is visually appealing. Like I mentioned before, it is a modern newspaper and acts as an environmentally safe alternative to printing mass communications.

Items requiring improvement on this political blog is the biasness of the contributors. This site does not provide a well-rounded approach to politics, so if this is what you are after, I would skip this site, as it clearly favors the left. Examples are seen at first sight on the home page of the sight. “Democracy threatened as Republicans Resort to Dirty Tricks” and “Scott Walker Recall Campaign Gets Ugly as Allegations Fly” are headlines that represent this political blogs liberal favoritism.

The contributors skew the facts of their stories to fit their agenda. If a story is in opposition of the right, it is highlighted to their opening page and they have multiple stories about the same issue. On the other hand, if a story disfavors the left, the authors justify the actions and policies of the lefts actions.

An example proving the Huffington Post is biased and not a reliable source of information is titled, “An Affair to Remember” and is found at: http://www.huffingtonpost.com/2011/12/03/herman-cain-suspending-presidential-campaign_n_1126331.html

This article relates to the role the media plays in the political process. The title of the article, “An Affair to Remember” shows the bias associated with Huffington Post as it focuses on Herman Cain’s drop-out of the 2012 presidential election. The article title focuses on the allegations of his affairs and sexual harassment and portrays Mr. Cain as guilty of these items. Whether or not the allegations are true or false is still unclear, but the media (in this case the Huffington Post) already portrays him as guilty. The media grabbed a hold of this story and continued to drag-up additional information until he had no choice, but to drop out. The Huffington Post and other liberal outlets who continued to tell this story influenced politics because they eliminated an opposition candidate, thus increasing their own chances to win.

Politico: Politico is a political website offering coverage on many issues and the stances of politicians at the state level. If you are very interested in politics this is the site for you. My favorite part of the site is that if you enjoy reading a particular contributor, they provide internet links to the author’s favorite blogs. I enjoy this because it is easy to obtain additional information to help make an informed decision. The site is highly interactive and easy to search for archives and research current events for papers. The site provides different views on many issues and it challenges me to think about things in a different way, than I did in the past. Politico is user-friendly and easy to find the information you are looking for. This site can influence politics because it provides an analysis of issues, politics, and others opinions, which readers can process and use to take their own stand on issues and to make informed decisions.

The only item requiring attention on this blog is the over crowdedness of the stories. Although there is an abundance of information, it is somewhat disorganized and you have to scroll through pages of stories of headline news. All of the headlines have the same size font and are written in the same color, so it is somewhat difficult to discern breaking news stories or important stories versus less important stories. All-in-all this is a great place to get your news, both for the political junkie, as well as the novice.

Politico proves to be a partial and reliable source of information. I pay attention to both conservative as well as liberal points of view and both parties utilize Politico’s stories as evidence to make their point. If you only want to choose one news source for your political information, I would choose Politico, because it does a good job of providing a balance to all sides of the political spectrum.

The article, “Why Occupiers Vow to Fight like an Egyptian” and found at http://www.politico.com/news/stories/1011/66157.html relates to many discussions that occurred in PAF 394. The social media movement was discussed at length and this article presents the ideas representing the movement. The article notes the demands and wishes of the protestors and states that their organizing techniques were imported from Egypt via Skype. They watched people take down a dictator which motivated them to try to change policies at home, in America. The happening in Egypt changed the world we live in today. Protestors organized themselves via social media and prompted a change in the structure of their government. This powerful movement had profound implications that are just being realized. The news media reports on these movements and also aids the movement by providing the public with links and information to join in the movement.

The third and final blog analyzed is the Daily Kos. The Daily Kos is a very strong liberal minded political blog that slams the right. I enjoy reading this political blog because they are so strong in their liberal views, and the opinions so clear-cut that there is little room for debate. I enjoy getting my information from this blog because it helps define the left end of the political spectrum. The site itself is not too fancy and is easy to use. There isn’t an overabundance of information making navigation easy. The items requiring improvement are the length and amount of information given in the story. Many stories are merely a person’s opinion and not backed by facts. This blog is not a reliable source of information and is extremely biased. If you use this as your main source of information, please remember that the reporters are very biased and believe, very strongly, in the liberal ideology.

An article entitled, “Maine Gov. Paul LePage: Democrats Efforts on Unemployment are Bullshit” is found at: http://www.dailykos.com/story/2011/12/05/1042475/-Maine-Gov-Paul-LePage:-Democrats-efforts-on-unemployment-are-bullsh*t?via=blog_1.  This article relates to class discussions through the propaganda surrounding elections. The article uses strong words and presents the Republican governor as the devil, childish, and buffoonish. This political blog is clearly using liberal ideology against the Republicans to attempt to sway public opinion and impact public affairs.

The access and linkage to an assortment of people (including politicians and news organizations) that Social Media provides is changing the landscape of media and the way messages are delivered. One of these changes is that information is exchanged in real time, meaning issues do not have time to be filtered through professionals to frame the issue the way they see fit. Information is communicated at the exact moment it is happening, meaning facts cannot be skewed. Raw footage showing the exact event is available by anyone owning a cell phone. A great example of Social Media providing information in real time is Twitter. A “tweet” is a statement in 140 characters or less, and is sent to your followers. These “tweets” are meant to be sound bites on issues and news that helps to shape public opinion. Below are six tweets by politicians or news organizations attempting to use twitter to influence politics and public opinion.

BarackObama:
Tonight, Senate Republicans voted to raise taxes on millions of working Americans: http://OFA.BO/uchdTU
This tweet attempts to sway public opinion to all of President Obama’s followers by stating that Republicans (and not liberals) are responsible for raising taxes on Americans. This statement tries to influence politics by providing evidence that Republicans are not helping the economy and are doing the very thing they accuse liberals of doing.

SarahPalin:
USA This is outrageous. Wake up, America... http://is.gd/Uyrmb3
This tweet is trying to influence politics by providing evidence the Obama administration approved a $529 million federal loan guarantee to Finland to build electric cars as part of the stimulus package that was supposed to help put Americans to work. It’s no secret Ms. Palin does not approve of the Obama administration and is attempting to sway public opinion to oust him from the White House.

MittRomney:
The right answer for America is to stop the growth of government & start the growth of the private sector. VIDEO: http://mi.tt/tQmwch.
This tweet is attempting to sway public opinion and help secure his bid as the republican candidate for the 2012 presidential election. Obviously, private sector job growth appeals to many Republicans as an ideology of their party.

Fox News:
BreakingFoxNews Newt Gingrich mocks Fox News http://sns.mx/J9fFy8.
Fox News is attempting to sway public opinion about Republican candidate Newt Gingrich. Fox paid Gingrich as a correspondent and did not approve of his choice words to mock them. Fox News is providing information to millions of viewers that Gingrich mocked them and many Fox supporters will not be happy to hear this information.

NPR News:
5 Things You May Not Know About Ron Paul http://n.pr/tabL9F.
This tweet provides information about an unknown candidate. This tweet gives Ron Paul a platform to reach a higher number of people than on his own. The tweet links to an article attempting to humanize Ron Paul and even provides support that he was misinterpreted in the past. Tweets like these are important because they provide little known candidates with an expanded population base to attempt to reach and sway public opinion.

NY Times: 
Democrats Look to Debate on Payroll Tax for Upper Hand http://nyti.ms/sucyG1.
This tweet provides evidence that Democrats have the upper hand over republicans. It attempts to sway public opinion into believing that democrats will win the re-election campaign. The NY Times is a liberal newspaper and generally portray a pro-democrat stance on issues. The publication is so large and so renowned that they have the ability to sway public opinion of independents or those on the fence of who to vote for.

Social Media, including Twitter, means the media is no longer delivered from only professionals. Utilizing social media, anyone can attempt to sway the public’s opinions. A final change social media will make on swaying public opinion is accountability. Since information is delivered immediately, there is no editing. If someone makes a comment, the comment must be on-point and not offend anyone…once it is delivered to the internet, it is almost impossible to remove it.

Although, the impact of social media and the internet is huge, cable television reaches the highest number of viewers. The coverage of the news stories, on television, matters because most persons obtain their information from this source. Whether the source is MSNBC, Fox News, or some other network, if the stories are not presented in a fair and balanced manner and the authors show bias, the persons watching the shows will be influenced to follow whatever ideology the media presents. Information, not based in fact, can have detrimental effects on the political processes of America.

Competition among cable news outlets is harmful to journalism, because it means network producers have control over the content of the news instead of the reporters. This is bad because most networks are not neutral and are generally aligned with one political party over the other. The polarized nature of politics means a network sides with one political ideology over the other results in an increased amount of positive versus negative stories for the particular ideology they support.

The coverage of the different opinions on different networks also matters because of the network rating wars. The more viewers a network has, the more money they make in advertising. The different networks are constantly in battle to bring the most interesting stories forward and will sometimes do so at any cost, because interesting news results in a higher number of viewers and more advertising dollars. This is a dangerous because many Americans obtain their information and form their opinions based on one network. If untruthful information is presented, Americans form their opinions on this misinformation, which can result in the election of unethical or sub-par politicians, which affects national policies and has ramifications that reach globally. Television ads are the best way to reach passive voters. Passive voters do not want to research the issues themselves. It is difficult for cable television networks to provide fair and unbiased reporting because of the advertising money tied to the programs. Many leading advertising companies have billions of dollars vested in lobbyists and policy issues and this means they can influence cable television networks. For instance, if I am a billion dollar company and pay for space during a certain show, if I don’t agree with the opinion of the reporter, I’ll pull my money and pay for space during a program that I do agree with. This means reporters have to tread a fine line and not offend anyone.

In today’s world, with the number of news sources on TV, you have many options to obtain your source of news. We (as viewers) may feel inundated with information and media overload, but the truth is you can never have too much information. The more information you have, the more of an informed decision you can make about ideas pertaining to public affairs.

As the 2012 election rolls in, viewers will feel overwhelmed by the amount of political information presented to them. The media will play both negative and positive ads about the politicians and attempt to influence the outcome of the next general election. No matter what your news source of information, the media will present political ads, favorable to their ideology, as the answer to all of your problems while the opposing side will be shown as the source of all of your problems. The media attempts to sway your opinion and it will be important for viewers to take responsibility and research some of the information presented to them. In this day and age, since most agree the media plays a significant role in public affairs, it is time for voters to hold themselves accountable and arm themselves with facts and unbiased opinions.

PAF 394 provided an entire module to discussing political ads and their intended purpose and outcome on the election. For more information, please read my blog dated, November 6. PAF 494 provided great insight into the role of the media and the role they play in current public affairs. Remember the goal of the media is no longer just providing information…they are a separate business entity and must keep/obtain new viewers and advertisers to sustain as a business. PAF 494, as offered by Arizona State University, allowed me to think critically about the relationship between the media and its influence with the public opinion and policy. This class allowed me to analyze important attributes of the media, as well as explore different mediums of information. The class offered a pragmatic approach to utilizing technological tools related to the media industry. I started a Twitter account, my own blog, and learned about the importance of social media (other than using it to keep in touch with family and friends) and its role in the world of public affairs. I learned how to effectively use these tools and analyze what works and what doesn’t work. The skills learned in this class will help me in the future, when I need to utilize these tools in the workplace.

Sunday, November 20, 2011

10 Election Things You Need To Know Today

Unemployment. This will play a big role in the upcoming election between President Obama and the GOP nominee and their attempts to decrease the number.

The National Deficit. As the number climbs, the candidates will need to develop creative ways to combat the problem.

Entitlement Programs. As the deficit climbs, and entitlement programs grow, worries about new money to refresh the program will move to the forefront of the agenda.

The Economy. Small businesses and attempt to rejuvenate the economy will be a huge factor in the outcome of the election.

Reputation. Past decisions and voting records will come into the limelight as people decide who is telling the truth and who isn’t. It could turn into negative politics.

The GOP Candidate. The chosen one will stop being attacked by the Republican Party and a more united front will begin to show.

Money. A huge factor in the outcome of the upcoming election will be the money contributed to the candidates. Obama has already raised more than $86 million; more than all of the GOP candidates combined.

Europe. All eyes will be on Europe and how it digs itself out of its financial woes. It matters because many people are comparing California and New York to Europe and say that they will fail just as Europe has if we don’t fix the spending there.

The Stock Market. As a nation invested in Capitalism, the results of the market will impact daily decisions.

The Media. The media has the power to provide information and ensure fair information is disseminated; they have the power to do good or to do bad with this power.

Sunday, November 6, 2011

Election Coverage

Herman Cain’s ad found at: http://www.youtube.com/watch?v=qhm-22Q0PuM is crazy. I understand the point he is trying to make in that he appeals to the common man and that he is here to save the “rights” of Americans (even those who want to smoke). He attempts to appear like he is going to fight government regulations and bureaucracy by limiting government involvement in the personal lives and choices of American citizens. The problem with this ad is that he makes a dangerous point. He is blowing smoke in the face of traditional government (no pun intended), but one person does not have the power to implement these types of changes in government. The American government is set up as a series of checks and balances to ensure one person does not have all of the power. Herman Cain’s ad is trying to prove that he can change how the system works. Not only, is Mr. Cain’s ad deceiving in what he will be able to accomplish in Washington, but the smoking in the ad undermines public health. Many people fought the battle of the elimination of smoking in public places because smoking poses many health risks. Second hand smoke kills and by making it okay for people to smoke he is infringing on the rights of those people who don’t want to breathe second hand smoke. His ad is saying that smokers have a right to smoke, because it is their choice, but what about people living with smokers, who choose not to smoke, but are still subjected to the consequences? I find the ad hypocritical in that he fights for one “choice,” simply because government has banned it, but not the other. I agree with Todd Essig of Forbes magazine. Mr. Essig is quoted as saying:
“Stated most bluntly, posting this ad reflects an irresponsible disregard for the health of the people Cain aims to represent. Whether his campaign knew better and disregarded that knowledge or remained willfully ignorant of the public health consequences of the power they already wield, this ad should help disqualify him for the office he seeks. Because even if you agree that we need to dismantle a "nanny-state," replacing it with a "neglect/abuse-state" would be even worse.”


After the emergence of Super PACs that followed recent court cases, political donors are nearly free to give as they choose, with their decision guided mainly by how they want to direct their money.
How it’s done:
• A Super PAC can accept unlimited donations to spend on ads for or against specific candidates. For example, a billionaire could give $10 million to the House Majority PAC, a Super PAC organized to elect Congressional Democrats and run by a former Democratic Congressional Campaign Committee Official. The billionaires name would remain undisclosed.
• The PAC is not required to disclose the amount if it is under $200.
• Candidates can give $2,500 per election to an individual candidate.
• Donors can give unlimited amounts to Non-Profit Organizations, and keep their name confidential.

Do endorsements help?
According to an article in the New York Times: http://fivethirtyeight.blogs.nytimes.com/2011/10/26/political-newspaper-endorsements-history-and-outcome/ a majority of newspaper endorsements used to favor Republican Presidential Candidates. Over the past three decades, the endorsement scales have tipped, and are more balanced. The article notes that newspaper endorsements, do not guarantee endorsements from electoral college voters. The point is that endorsements don’t matter. For example in the 2004 Presidential Election 213 Democratic endorsements were given to candidates, while only 205 Republican endorsements were given, yet a Republican Candidate won the election. As time prevails, newspaper endorsements will mean less and less as more and more people have access to the internet and get their news from different sources.

Political Polls:
Friday, November 4, 2011
National '12 General Election
Barack Obama 48%
Herman Cain 46%
National '12 General Election
Barack Obama 49%
Rick Perry 45%
National '12 General Election
Barack Obama 47%
Mitt Romney 47%
National GOP Primary
Mitt Romney 24%
Herman Cain 23%
Rick Perry 13%
Newt Gingrich 12%
Undecided 9%
Ron Paul 8%
None of the above 5%
Michele Bachmann 4%
Jon Huntsman 1%
Rick Santorum 1%

Do these polls mean anything in the upcoming election? Before reading the book Game Change by John Heilemann & Mark Halperin, I used to think the polls mattered. After reading that book many of the candidates believed they were leading in the polls, but when voting occurred the polls were off. I try not to put too much merit into these polls because the outcome of the polls depends on the way questions were asked or written or what the demographic of the people asked the question looked like. It’s very easy to manipulate the data and make it appear one way or the other, so these early polling numbers don’t matter. The polls do not necessarily represent the voters, since anyone can answer these questions. A lot of them are given on-line and there is little accountability as to who is actually voting. Election day votes of the electoral colleges are what matter! The 2004 and the 2008 elections proved the popular vote is not what counts…presidential candidates need the electoral votes!

Monday, October 31, 2011

Political Ads

FAVORITE POLITICAL ADS OF 2012:

What I liked and what worked in the ads?

One of the political ads I liked in 2012 is found at:
http://www.youtube.com/watch?v=Z1mI_jO8sos&feature=related
This ad was funny to me and I thought it was a somewhat humorous take on the Democrat symbol of the donkey and the Republican symbol of the elephant. I think it portrayed the Republicans stance on many issues quite well and it showed a united party against the democrats. The ad does a good job of portraying its message. The ad is similar to the Barbra Boxer ad. The ad portrays Barbra Boxer as an elitist and attacks the democratic ideals just as the republican ad did and attacked the republican ideas of democratic ideals of handouts and people who want something for nothing. http://www.youtube.com/watch?v=a9WB_PXjTBo

Another political ad I liked in 2012 is found at:
http://www.youtube.com/watch?v=f-VZLvVF1FQ This ad was for Barack Obama, without actually using Barack Obama and it focused on his positive impacts. He uses many different demographcis to portray Obama as a good guy who is fighting for their needs. It defines politics and attempts to utilize people at the individual level as talking to each other and getting things done in that way and his message is that it starts with US, meaning we all need to vote for him because he is getting the job done in Washington. I thought his message was done in a tactful way and doesn’t use negative images of anyone else…it only focuses on him and his impact so far and why we need to keep in office. This message is like Michele Bachmann’s ad found at: http://www.youtube.com/watch?v=ixs27-xUSRA&feature=pyv. She uses social media and her internet sight, Michelebachmann.com to appeal to peoples common sense to elect a common sense woman into the white house. I think these ads are better than attacking the other candidates which appears petty and like you are out of control and doing whatever you can to win.

I don’t like it when celebrities get involved with politics. I feel like they use their platform to expose their opinion, when they shouldn’t. Most celebrities are uninformed and do not completely research the issues. An exception is Michael J. Fox’s ad: tp://abcnews.go.com/Politics/slideshow/intriguing-political-ads-2010-10887147. He is obviously well informed of the issue (having lived through it) and I think his ad does a great job of supporting an issue he believes in. Generally, speaking I do not like it when celebrities get involved in politics and use their public platform (such as red carpet events) to give their opinion.

Different News Outlets Opinions:
This issue:
Herman Cain and his stance on the abortion issue.

How can one issue be covered so differently on different networks?

What Fox News had to say?
Fox News focuses on Cain’s attempts to undermine Planned Parenthood. http://www.foxnews.com/politics/2011/10/30/planned-parenthood-rejects-cain-claim-abortion-clinics-are-aimed-at-black/

What does NPR have to say?
NPR focuses on Cain’s contradictions regarding when abortion is appropriate and claims that he now opposes all abortions, when before he claimed abortion was acceptable in cases of rape or if the mother was in danger. http://www.npr.org/templates/story/story.php?storyId=141842125

What does the New York Times say?
The New York Times took the same approach as NPR and focused on Cain’s retractions of statements regarding his stance on abortion. http://www.nytimes.com/2011/10/29/us/politics/for-cain-reverse-becomes-a-prominent-gear.html?_r=1&scp=8&sq=abortion&st=cse

The different opinions regarding the information are important because they show the type of coverage politicians receive according to the agenda of the news source. News in this manner does not appear to be balanced, since you can read three different stories about the same subject and receive three different opinions. This shows the impact on the opinions of voters if they receive their news information from only one source. A good point of contention that arises from the differing news sources means a dialogue among voters will start and will cause people to think about other sides of the issue. Whether, these people accept differing opinions remains to be seen, but it is important to note these conversations are going on. The differing news stories have different impacts on helping or hurting the candidates…unfortunately it depends on the media’s take of the story and how they decide to portray the story to the public. The differing opinions on the news stories impact public opinion because if they only show one side of the story, the people do not get the truth which results in opinions based on false facts, which means voters are basing on falsities and not on the truth. As we have seen from this example the news media attempts to sway voter opinion by reporting on the portion of the story in line with their agenda. It is important to remember the media is trying to attract voters and not necessarily in giving the truth thereby proving the impact of not telling the truth to the public.

Sunday, October 23, 2011

Yes, the political ads the candidates are running are propaganda and no, it is not effective. Many people vote based on their ideological lines and the propaganda confirms their opinions (either positively or negatively). For instance if they see a positive add about a candidate they like, they will think, “Yes…that is correct”. If they see a negative add about a candidate they like, they will attribute it to below the belt politicking from the other side.

The current ads regarding the 2008 GOP primary are no different. When watching the ads, the people, either agree or disagree or disagree with the candidates viewpoints or portrayal based on their preconceived notions. Rick Perry’s ad attacking Mitt Romney’s health care policies is not swaying voters one way or the other. The voters already have opinions based on his health care policies and the ad confirms the thoughts they already have about Mitt Romney.
http//www.washingtonpost.com/blogs/ezra-klein/post/perrys-romneycare-ad-health-policy-gets-really-dramatic/2011/10/10glQAZMA6ZL­_blog.html. Why then are people paying attention to the ad? People are responding to the ad as a way to support their beliefs in everyday conversation. It provides evidence to their already formed opinions.

Michelle Bachmann’s ad attempts to humanize her as a local girl who understands Iowa, because she grew up there. I think the ads is attempting to win votes in Iowa because she relates to Iowans. I don’t think this is effective, because people will not vote because she is from their home town. If people do vote for her, I think it has more to do with their political ideologies lining up with hers. (Which could be the case…many regions have the same values.)

President Obama needs to combat his negative portrayal and concentrate on the positive things he has done while in office. There is going to be a lot of negative ads about him and the GOP will have lots of ammunition. He is going to have to prove them wrong and prove that his policies have positively impacted America. I believe he has the hardest job because he has to overcome people’s opinions of him right now. The negative ads against him are confirming peoples thoughts that he is not improving the economy and has done’ little to change America, as was his running slogan in the 2008 election.

The most effective of these ads is Michelle Bachmann’s because it is positive and she is portraying herself as a someone who understands your needs and wants. I think the negative ads are not effective because it shows the candidate running them as a person who needs to attack the other person to win instead of showing what they are capable of.

Social media groups are now entering the political arena and providing advertising space. I think this is a great way to for these groups to make money, and also provide the candidates with face time, so the voters can get to know where they stand on the issues. It seems like (so far) they are being fair and providing space to both parties. I think where we run into problems is when one social media group decides to become more liberal or conservative and then start showing ads to support their agenda. As long as the sites remain bi-partisan and do not try to sway public opinion one way or the other (as television networks do), I think it is helpful for the political campaign of 2012.

Yes, I think television ads are the best way to reach passive voters. Passive voters do not want to research the issues and basically want someone to tell them who to vote for. Television is the best media for doing this, because there is very little work involved for them. I don’t think internet ads will be as effective. Usually, you have to click on the ad to see what it says. Passive voters do not have an interest in seeking the information for themselves and so the television works the best.

Sunday, October 16, 2011

"The only way to do great work is to love what you do."

"The only way to do great work is to love what you do."

-Steve Jobs 

This statement is true…I am living proof.  I received a Bachelor’s degree in sports medicine about seven years ago, because the only way my parents would support me in college was if I majored in a math or a science.  I graduated and moved to AZ for an internship.  The profession was  nothing like I thought it would be and I decided I could no longer continue to live my life, performing in a job I didn’t like.  I went to work for the City of Phoenix and found my true passion serving in the public sector.  I love everything about it!  I enjoy going to work in the morning and impacting people in Phoenix.  I feel that I deliver better customer service, because I am happy at work!  I think Mr. Jobs said it best!!!  I intend to continue to live by his words of wisdom for the rest of my life. 

-R.I.P. Mr. Jobs.    

Competition among cable news outlets

Competition among cable news outlets is harmful to journalism, because it means network producers have controlover the content of the news instead of the reporters.  This is badbecause most networks are not neutral and are generally aligned with onepolitical party over the other.  The polarized nature of politicsmeans a network siding with one political ideology over the other resultsin an increased amount of positive versus negative stores for the particularideology they are supporting.  I would agree with Mr. Capus commentthat, “Competition among cable news outlets can create an environmentthat is “harmful” to journalism.

I think the answer to solving thisproblem lies in the internet.  The internet as a news source allowspeople to research what they are interested in and can formulate opinionsbased on all of the information available, not a two minute sound byteof someone else’s opinion.  The information, on the inter internetis found quickly and you are unlikely to find the same viewpoint on a story. Thompson, 2011, quotes Ben Sherwood of ABC as saying, Yahoo Newsrepresented the ability of modern news to reach an ever-broader audiencewith more diverse and exciting content.  Yahoo in one month reaches95% of the American electorate.”  The reason this is important isbecause this is an astounding number of people the media can reach…viathe internet.  Cable news networks do not have this capability.  Aperson must be watching as show at a particular time to obtain news infoand generally the people watching the show have the same ideology as thereporter, so the chance of obtaining an opposing viewpoint is limited. The internet can help mitigate this. 

Liberal Cable’s Tea Party Movement?

I complete agree with Politico’sassessments.  The liberal media labels the Tea Party activists asracists and several members of the liberal congress apparently comparedthem to terrorists, while the republics maintain the Tea Party activistswant accountability regarding government spending, a limited government,and a balanced budget.

And now…the roles are reversed.

The conservatives have labeledthe participants in the “Occupy Wall Street” protests as crazy, whackedout loons who don’t have jobs or are bitter because they cannot find ajob, hate capitalism, and are “Un-American”. 
The liberals and the conservativesare mirror images of each other in the way they are acting the only differenceis the promotion of different agendas. 
The Medias reactions to these events,does in fact, make it appear that the cable news networks are promotinga specific agenda instead of just reporting the facts.  The liberalsseem to attack stories that support the conservative point of view andthe conservatives appear to attack stories that support the liberal pointof view.  It’s frustrating for those of us who want to make informeddecisions. 
Most Americans obtain their newsfrom a sole-source network.  If you want fairness and balance youneed to research all sides of the story in order to make an informed opinion. Some people don’t have the time nor the desire to do this…wouldn’tit be great if a news source used facts instead of sensationalism  asa way to keep/attract more viewers?

Sunday, October 9, 2011

It's happening in the U.S.

http://www.nytimes.com/2011/10/09/nyregion/wall-street-protest-spurs-online-conversation.html?ref=us

Intereting article...can the movement and power of the protestors increase with the usage of the internet? 

Occupy Wall Street

Occupy Wall Street
The issue:

Protestors are occupying Wall Street in protest of the class wars occurring in America…mainly that one percent of the American population holds the wealth in this country.  Many argue that they are unsure of what the protesters are protesting, but others believe that although a single voice or message is not heard, the protesters are voicing their opinion that they are unhappy with the large corporations and government officials who support these corporations.  They are looking for a restructuring of government regulations and ensuring the corporations do not take advantage of the little guy. 

Rachel Maddow Show

Talking Points:  Rachael Maddow argues that compared to 1945, the distributions between classes was not as evident, but that changed in the 1980’s.  Maddow notes that Americans do not resent the rich, they resent the fact that the system has stopped working for them and that the middle class is disappearing.   

The O’Reilly Factor

Talking points:  Bill O’Reilly argues that the protestors are loons, and left-wing communists and anarchists.   He argues that the people protesting have been heard saying, “We didn’t have anywhere else to go”.  O’Reilly believes the protests are funded by, by George Soros, a notable money-backer of liberalism.  O’Reilly states that there is no coherent political ideology, or clear message.  The Factor also notes the irony of the information sharing,  of the issue, through inventions of capitalism such as the iphone, smart phones, etc.   The last point O’Reilly notes is that the protestors are un-American and looking to tear the country down. 

Difference of Opinion

The difference of the two opinions seems to fit in with the stereotype of MSNBC (host of the Rachel Maddow Show) and Fox News (host of the O’Reilly Factor).  MSNBC is typically noted as more accepting of liberal points of views, while Fox news tend to favor conservative views.  MSNBC is giving credibility to the Occupy Wall Street Protestors, while Fox News appears to belittle the protest and paint the participants as un-American.

Why  Does this Matter?

The coverage of the news stories matters because most persons obtain their information from one source.  Whether the source is MSNBC or Fox News, or some other network, if the stories are not presented in a fair and balanced manner and the authors are allowed to show bias, the persons watching the shows will be influenced to follow whatever the media presents.  If the information is not based in fact it can have detrimental effects on the political process of America, because if persons believe government is corrupt, when they are not (or vice versa), bad things can happen and public opinion can be swayed into following un-truths. 

The coverage of the different opinions on different networks also matters because of the network ratings, wars.  The more viewers a network has, the money they make in advertising.  The article:  Chasing Fox by Gabriel Sherman provides insight into these wars.  Sherman, (2010) notes that Jonthan Klein of CNN faced a possibly insoluble cable-news riddle: How do you build the kind of excitement that draws in viewers without being partisan?  CNN was already forced to defend CNN’s rating issues.  The pressure on Klein ratcheted up. In April, Klein began talks with British talk-show personality Piers Morgan. In June, he announced that he would hire the famously black-socked and disgraced former governor Eliot Spitzer. Klein faced stiff internal resistance to hiring Spitzer. When one CNN executive expressed to Klein the concern that viewers risked being turned off by Spitzer’s hooker scandal, Klein had snapped, “I don’t give a fuck.”  Based on this decision, Mr. Klein was fired.  This article provides evidence that the different networks are constantly in battle to bring the most interesting stories forward and will sometimes do so at any cost.  This is a dangerous concept because many Americans obtain their information and form their opinions based on one network.  For example most Americans choose either MSNBC or Fox News and if misinformation is presented, these people are forming their opinions on misinformation.  It is wise to choose ones information from a plethora of sources to ensure balance and truth seeking in issues…the truth is generally in the middle.  

Saturday, October 8, 2011

Does Obama have a media advantage?

Bill O’Reilly seems to think Obama has a media advantage and that the news media is liberal and doing everything in their power to re-elect the President.  I do not agree with the story because O’Reilly stated that the data showed Fox news showed even coverage of Obama versus McCain in the 2008 election.  Generally, during this time, it appeared that Fox News was much harder on Obama than on McCain.  I find it interesting that Fox News states they are fair and balanced, yet most of their stories are investigating Democrats and trying to prove their sordid affairs.  I wish the news media would be honest about who they cover and why.  I like to watch all networks, because you get a different view and different information depending on who is telling the story.  Fox News tends to be to the right and MSNBC tends to be to the left and I believe the truth lies somewhere in the middle.    

Sunday, October 2, 2011

Internet Freedom Blog

Hillary Clinton’s remarks, in Businessweek, regarding the internet were interesting.  Her idea of “Freedom to Connect” is noble and I found it staggering that 1/3 of the world’s population are online.  The power of the internet and social media is immense and as the usage grows so does the needs for rules and regulations.  The progress of democracy and overthrowing an oppressive government were evident through Egypt, and social media played a huge role in this outcome.  The outcome of the rebellion may not have happened, if social media had not played a role.  In the Businessweek article, Clinton argues for the need of helping the citizens of countries who deny access to certain internet sites and social media sites.  One of these countries is China, and while I agree with her stance on promoting democracy I found Clinton’s strong stance on China curious...it’s interesting the United States is attempting to control Chinese policies when they own so much of our national deficit.  China scolded us regarding the reduction of our bond rating and I wonder if they will have an opinion of the United States’ outspokenness of this, as well.  Does anyone else find this intriguing or see America as setting themselves up for trouble? 
The article on Syracuse.com noted that Hillary Clinton and the Obama administrations are spending $25 million (this year) on initiatives designed to protect bloggers and help them get around firewalls in countries that inhibit social media.  The Internet Freedom and Social Media article, has Clinton saying, we won’t have a clear picture of the internet’s role in the recent developments in Egypt and elsewhere until the dust settles, and the data is collected and analyzed,” yet we are throwing $25 million at this initiative?  I could think of ways that money could be better spent…especially until the data is concrete.  I think these comments (if circulated through the mainstream media) would anger Americans.  The idea of internet freedom is a new concept and one likely to be debated.  If a country can control their borders and what happens within them, why is the internet any different?  I understand the argument that the internet allows people access to things outside their country and promotes democracy (which I am for!), but it is also fair to argue the point that a country should be allowed to control what goes on within in it…including internet and access to the global market.  While I am not a proponent of this, I can understand the argument behind it.   

The NPR article notes that some of the technologies used to block internet access are developed in the United States and sold to those countries, wishing to block the access to social media sites and various other internet sites.  Sanctions may be put on U.S. Companies to keep them from selling these technologies.  Other technologies, such as items used for nuclear weapons, are banned as well.  I think regardless of whether or not China or other eastern countries sell these technologies to other countries, America should have sanctions on these items…otherwise we will appear as hypocrites.  This policy arena will have a large impact on the future of the internet and the rights associated with internet access.     

I agree with the CNAS Internet Freedom Report…and defining cyberspace and what can and cannot happen is an important aspect of developing foreign policy, related to the internet.  I think it needs to be expanded beyond the United States and the United Nations should attempt to influence countries to adopt the policies, as well.  It is a global problem needing input from all countries to work. 

The internet is important as our public space, in the United States because of our right to freedom of speech.  It is important to the underlying assumptions of the United States Constitution to preserve Internet Freedom.  Social Media changes our perception of Internet Freedom…anyone has access to large masses of people and can influence the populists at any time. 

Links to Articles:
http://www.businessweek.com/news/2011-02-16/clinton-to-support-facebook-freedom-fight-censorship.html
http://www.syracuse.com/news/index.ssf/2011/02/whats_going_on_35.html

Sunday, September 25, 2011

Weiner Analysis

Congressman Weiner’s use of Social Media to communicate with women does not influence how he performs in his job for his constituents.  The issue is that he lied about these relationships.  Not only did he lie, but he went to great lengths to hide his discretion's.  I think if he had been honest when this issue first came out, he would not have had to resign.  It would have been an embarrassing issue for him, but he could have continued to complete his job duties in Washington.  At some point in time, I believe we (the constituents) are going to be numb to these stories…it appears that most congressmen and women have indiscretions, I think part of the problem is that they run on platforms as family men and then when these affairs are exposed, their integrity, honesty, and ethics are scrutinized.  I think he made the right job in stepping down from political office, based solely on the fact of the extent of his lies and the great lengths he went to in order to deceive people.  I think this speaks highly of his morality and character.  He didn’t just lie…he went on national television, multiple times and denied this happening.  If he lies about something such as that…what else is he deceiving his constituents about?  The media certainly added to the issue, they choose what we focus on as news and all of the network and cable channels were highly focused on the issue at hand with Congressman Weiner.  Mr. Weiner tried to use the media as a PR weapon, but because of the extent of his lies, it did not work.  He ended up making it worse by using the media.      

Social Media has eliminated the boundaries of personal and professional lives.  Once items of a scrupulous nature are posted on the internet…you can never get them back.  And accidents do happen…how many of us, have hit “reply all” when we shouldn’t have?  Imagine throwing explicit pictures in the mix…something bad is liable to happen.  It is important to remember those messages can be broadcast to the world with or without permission.  For instance, if a cell phone is lost and there are pictures of unmentionable items on the camera…whoever finds the phone can post these pictures (even without authorization) for everyone to see.  It is best to not partake in these kinds of activities.  Social Media has eliminated the boundaries that kept our professional and personal lives separate.  The two are intertwined and as politicians run on family values and the importance of their morality, the two cannot be separated and social media provides an easy medium to ignore the boundaries and hold people accountable.  Take note:  do not take compromising of yourself!    

Saturday, September 17, 2011

Social Media...The New Frontier

The video, “Is Social Media a Fad” was interesting, especially about advertising and word of mouth regarding products.  I recently had an experience, where I purchased a cake at a bakery for my daughters’ birthday.  The cake was awful and when I called the business to complain, I was ignored.  The next step I took was to write to the company, in a formal letter, but this action was also ignored.  My last attempt to let them know I wasted $35 on a cake was via, “Yelp.”  Within the hour I received a response noting they were sorry and offered to refund my money as well as give me a gift certificate for another cake.  They also requested I remove or revise my Yelp post signifying they took their peer reviews very seriously.  Social media is here to say and has a larger impact than any other form of communication out there.  It is changing the way we communicate and the way we receive information.  After the newspapers fail, I believe Network Television is next.  It is more convenient to watch TV on the web at your own time preference. 



Clay Shirky’s, “How Social Media Can Make History” made an excellent point regarding citizen journalism.  The fact that everyone has access to everyone else and can “talk” about the media they are receiving is changing the landscape of media and the way in which messages are delivered.  One of these changes is that information is exchanged in real time.  This means that issues do not have time to be filtered through professionals to frame the issue the way they see fit.  Information is communicated at the exact moment it is happening.  Regarding the 2012 election this means candidates cannot make remarks they do not mean or say something that shows them in a negative light, because the public can capture these moments on their cell phones and send it immediately.  Another way social media will help shape public opinion is that there are many more amateurs than professionals who can reach the general public.  The media is no longer delivered from only professionals, and so social media from peers can sway the public’s opinions.  A final change social media will make on swaying public opinion is accountability.  Since the information is delivered immediately, the candidates must be on-point and make sure nothing they have said in the past can harm them in the future…once it is delivered to the internet it is almost impossible to remove and people can “google” archives and past histories of candidates.  The changes of social media are exciting and I feel empowered about the changes it will make in the future…look at what happened in Egypt!   

Monday, September 12, 2011

Analysis of Politico

The blog site I chose to assess is Politico’s blog sites.  Politico is a web-site I look at on a regular basis.  My favorite things about the site are that is mostly only about Politics and they provide coverage of many issues, including issues and stances of politicians at the State Level.  I also really like that Politico offers links to all of the authors favorite blog links.  A disadvantage of the blog is that of all blog sites.  The blog represents and authors opinion and can be biased, but I think Politico does a good job of balancing the opinions.  The articles appear to be fair and balanced and represent a spectrum of opinions and has an excellent variety of stances on the issues and always provides insight into issues I haven’t thought of and allows me to think about issues in ways I haven’t before, and I really enjoy that!  The blog site is highly interactive and very user friendly and you can provide comments on each of the blogs.  The archives are easily found and as I mentioned above there are many links to other blog sites, which is great for a variety of opinions.  The site appeals to those not familiar with politics because of the user-friendly site and highly interactive pages.  It is very easy to use and find information.  Blogging sites can influence public opinion because they provide an analysis of politics and opinions that readers can process and use to take their stands on issues, and for this reason it is important to provide accurate and balanced information. 

Sunday, September 11, 2011

Local Issue Debated at the National Level

An example of a local issue being evaluated at the National Level is evident through the Article on Politico entitled, “Budget, not Sept. 11, may spur safety network”.  The article notes that one of the recommendations out of the 9/11 Commission was to install a public safety communications network to help first responders better communicate data across departments and jurisdictions.  In order to install the network Congress needs to approve the budget for the program at a time when they are trying to decrease the deficit.  The advocates of the issue are the public safety workers and the general public who believe public safety is an important aspect of government provided services.  The opponents to the issue include those who believe the money could better be spent in other realms of the public sector.  The 9/11 Commission notes that during the emergency responders had a difficult time obtaining information even from people a few feet away and believe an overhaul of the communications system will help during other large national disasters or emergencies.  The public stands to gain from the implementation of this system since more accurate data can be delivered in a reasonable time frame.   Public safety concerns are sticky territory for politicians because public safety is generally perceived as the number one priority of public funds as according to the public.  Generally, politicians support public safety, and Arizona is no different.  For instance, at the City of Phoenix, the Police and Fire Departments did not take as large of budget cuts as the rest of the General Fund Departments due to the political ramifications of appearing to reduce public safety.  Since, the media brought this issue to light, I believe the new communication system will be implemented.  Politicians from our state are no different.  New programs and resources are devoted to keeping the public safe while other budget departments take further reductions, and I believe when the Arizona Legislators comes back to session public safety concerns, such as border protection will take precedence in our budget, because their position appeals to local voters, who as I mentioned before, are mainly concerned with public safety as their number one priority. 

 The statement, “you can’t believe anything you read in newspapers or see on T.V.”, means you should be very careful where you obtain your information.  It’s important to remember the producers of the articles, shows, production companies, and networks all have opinions and all need advertising revenues, so they have to choose politically viable opinions to present.   They cannot afford to offend people who help pay their bills and sometimes that can skew the information they present.  I believe you can still obtain information from these sources, but it is also important to balance the perspective with one from the other to side to help make informed decisions regarding the issue. 

Monday, September 5, 2011

All Politics is Local Politics

“All politics is local politics” means that voting on national issues is based on local information.  For instance people who make their decisions on national issues and campaigns due to perceived influences from their everyday surroundings.  A person may claim to be a Republican, but in the election will vote for a democrat because of a certain issue they believe in.  The statement means that all layers of government are intertwined and issues are not addressed to help the masses, but to help individuals. 

Media sources check each branch of government by bringing to light various issues and holding each branch accountable for their distinct functions.  For example, if the Executive Branch is overstepping its bounds, media outlets, such as the Washington will shed light on this and bring it to the public’s attention.  The negative attention will check and balance the executive branch and keep it within its designated boundaries as assigned in the Constitution.  The media shapes public opinion because without the media most people would not know where the candidates stand on issues and would have little information on the politicians.  The media is a whistleblower on government and their role “checks and balances” the government.  If the media did not exist, it would be impossible to know what is going on with candidates and who stood for what on particular issues.  There would not be a way for the politicians to reach the public and unless you lived in a particular area or had access to the politicians, it would be difficult to vote.  If the media did not exist, life in American society would be very different!

WHY AM I INTERESTED IN MEDIA AND PUBLIC AFFAIRS?

The media influences the way we think and act about certain items or policy issues.  The media shed light on everything from products and services to celebrities and politicians.  Without them, American society would be very different.  We would not be as motivated as we are to buy certain items or think a certain way about an issue.  One of the most important things a person can do regarding the media is research the claims and attempt to have a balanced perspective regarding social issues.  Social media has and will continue to change we view issues related to public policy.  The invention of smart phones and the internet allows EVERYONE to be a journalist, whether they are “trained” professional or not…

My name is Hello, my name is Markus Coleman. I am in my junior year of college and first year at ASU. My major is Urban and Metropolitan Studies. I have worked for the City of Phoenix for a total of 15 years with a majority of this time in the Development Services Department. I have mostly worked in the civil field of development by writing stipulations, reviewing, approving and issuing permits for construction. I currently work for the Public Transit Department and have the duty of managing the intergovernmental contracts between the City of Phoenix and transit service to other cities/agencies. In my spare time I enjoy working on my 1964 Impala and going to the movies.   I am hoping this class will better explain the relationship between the media and the influence it has on politics, since as I mentioned above, the media INFLUENCES EVERYTHING, and as a public administrator it will be important to know how to navigate the media industry.  I am interested in public affairs because I want to make Phoenix a better place to live and believe the media will play a large role in this.  I look forward to learning about my fellow classmates! 

Cheers!

Introduction

Hello, my name is Markus Coleman. I am in my junior year of college and first year at ASU. I have worked for the City of Phoenix for a total of 15 years with a majority of this time in the Development Services Department. I have mostly worked in the civil field of development by writing stipulations, reviewing, approving and issuing permits for construction. I currently work for the Public Transit Department and have the duty of managing the intergovernmental contracts between the City of Phoenix and transit service to other cities/agencies. In my spare time I enjoy working on my 1964 Impala and going to the movies.
 
Media substantially influences our decisions in life. A great example of media empowering people is evident through the Revolution in Egypt. Media has a negative stereotype, but the example of Egypt exemplifies the media and its role and how it led to great change within the country. I find it energizing that change was/is created in this manner. I think it is important to obtain news information from a variety of sources and on both ends of the political spectrum to ensure informed decisions and eliminate the effects of media influence. We must remember most American’s obtain their media from sources wishing to increase viewership and profit; therefore they must sensationalize their stories and make them interesting for their viewers. I believe if we keep this though in the back of our minds and accept this for what it is, we can still make intelligent decisions.